This page is used to keep track of promotional efforts raising awareness of TWSIA with appropriate audiences through various communications channels


Marketing To Do List

  1. Objectives for Jan, Feb. 2010
    1.  raise awareness about the TWSIA program in general
    2. call-to-action to submit entries by March 15, 2010 deadline
  2. Objectives for March 2010
    1. ?
  3. Objectives for April, May 2010
    1. prep for announcement of winner
    2. winner announced around the time of the conference

To Do Projects

Goal

Target audience

Communications channel

Link to content

Deadline

Date sent

Who owns this?

Results

Notes

Email blast (Constant Contact) by sponsor to
targeted higher ed. community

rSmart

Josh will contact Mike Z.

 

1/29/2010

 

Josh Baron

 

 

Sakai Commercial Affiliates (worldwide) send email to their clients encouraging TWSIA entries

SCA list

Pieter will use private SCA email list

 

post-rSmart
contact; 2/3/2010

 

Pieter Hartsook

 

 

Add 2010 TWSIA call-to-action to OpenEd website

OpenEd site visitors

Open Ed Practices website

http://openedpractices.org/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Email promotions

Communication focus

Target audience

Communications channel

Link to content

Date sent

Who sent?

Results

Notes

Announce 2010 TWSIA

Sakai community

  • Announcements mail list
  • Pedagogy mail list
  • Management mail list
  •  Nov 5, 2009
  • Jan 15, 2010
  •  Pieter
  • Kate

 

 

Email blast by TWSIA sponsor

 

 

 

 

 

 

 

Email by SCAs to clients

 

 

 

 

 

 

 

(re)Announce 2010 TWSIA

Sakai institutions not in North or South America:

  • Teaching Centers (or)
  • Chief academic officers (or)
  • PR departments

Direct e-mail

 

Feb. 2, 2010

  • John M.

 

 

 

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Listserv Promotions

List

Target audience

Link to content

Date posted

Who sent?

Results

Notes

Sakai Announce

Sakai community


01-15
02-04


Kate
Kate



w/deadline info

 

Sakai Pedagogy

Sakai community


01-15
02-04

Kate
Kate


w/deadline info

 

Sakai Portfolio

Sakai community


02-04

Kate > Lynn Ward

 

 

Sakai Management

Sakai community

 

 

 

 

 

POD

Higher ed in general

 

01-28

Kate

 

 

 

Higher ed in general

 

 

 

 

 

 

Higher ed in general

 

 

 

 

 

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Website promotions

Website

Target audience

Link to content

Date posted

Who sent?

Results

Notes

Sakai Foundation

Sakai community

TWSIA information page

Oct 6, 2009

Pieter

 

 

Sakai Foundation

Sakai community

News item (listed on home page)

Nov 5, 2009

Pieter

 

 

Sakai Foundation

Sakai community

News item (listed on home page)

Jan 15, 2010

Pieter

 

 

OpenEdPractices

Higher Ed in general

TWSIA page (includes call-to-action for entries)

  • home page tab link for TWSIA

ongoing

Sue,
Kate,
Salwa

 

 

 

OpenEdPractices

Higher Ed in general

Home page  sidebar
2009, 2008 winners listed (currently no info on 2010)!

updated 02-01

Kate to Nate

done

 

Sakai Foundation
2010 Conference Registration page

Sakai Community

http://sakaiproject.org/static/conference-2010.htm (see Registration section)

Feb 2, 2010

Pieter

done

seeing if we can add sidebar item on TWSIA call for entries deadline

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Blog/Twitter promotions

Blog

Target audience

Link to content

Date posted

Who sent?

Results

Notes

Tweet from SakaiProject re. Campus Tech article

following sakaiproject and #sakai

http://twitter.com/sakaiproject

2010-02-03

Pieter Hartsook

RT by Michael Korcuska

Tweet had link to article http://bit.ly/9KvpER

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Other promotions

(Press releases, contacts with print or on-line editors/journalists, sister organizations)

Promotion

Target audience

Link to content

Date posted

Who sent?

Results

Notes

Press release at EDUCAUSE

Higher Ed press


Nov 5, 2009

distributed via Marist PR, contact is Michael Korcuska

 

 

TWSIA informational flyers distributed at EDUCAUSE 2009

Higher Ed (EDUCAUASE)


Nov 3, 2009

 

 

 

Added News item about the Campus Technology article on LinkedIn Sakai Community group

LinkedIn Sakai Community group

http://www.linkedin.com/groups?home=&gid=3122&trk=anet_ug_hm

Feb. 4, 2010

Pieter Hartsook

 

 

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