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"A persona is a user profile that you can use to help make design decisions... Think of it as having a "virtual" user to bounce ideas off and help you keep the goals of the user in mind on a day-to-day basis." Practical Persona Creation

Issues to keep in mind while developing personas:

  • Goals
  • Motivations
  • Process / Action
  • Needs
  • Decision-making factors
  • People/influencers
  • Barriers/Inefficiencies
  • Expectations
  • Preferences

Portfolio-specific personas outlined Oct. 2007 at IUPUI summit (Full-group effort transcribed by Noah Botimer, edited by Hannah Reeves)

Tenured Faculty Persona.doc
Instructional Designer Persona.doc
Tier 1 Support Persona.doc

Background on Personas

Creating and Using Personas to Guide Site Design Practical Persona Creation
How personas and scenarios can change your website for the better


Usage Scenario Template Draft
UM School of Social Work Use Case

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