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Personas

"A persona is a user profile that you can use to help make design decisions... Think of it as having a "virtual" user to bounce ideas off and help you keep the goals of the user in mind on a day-to-day basis." Practical Persona Creation

Issues to keep in mind while developing personas:

  • Goals
  • Motivations
  • Process / Action
  • Needs
  • Decision-making factors
  • People/influencers
  • Barriers/Inefficiencies
  • Expectations
  • Preferences

Portfolio-specific personas outlined Oct. 2007 at IUPUI summit (Full-group effort transcribed by Noah Botimer, edited by Hannah Reeves)

Tenured Faculty Persona.doc
Instructional Designer Persona.doc
Tier 1 Support Persona.doc

Background on Personas

Creating and Using Personas to Guide Site Design
evolt.com: Practical Persona Creation
How personas and scenarios can change your website for the better

Scenarios

Usage Scenario Template Draft 2007.11.05.dot
UM School of Social Work Use Case

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